Pass the Gravy is a North Carolina-based t-shirt company whose goal is, in part, to give back. The t-shirts are made from North Carolina cotton, and 10% of their proceeds go to support Smart Start, an early education program that provides expertise, guidance and infrastructure to ensure NC children receive care and nurturing they need to thrive.
Pass the Gravy's goal is to promote a fun, relaxed vibe and encourage their customers to enjoy the company of friends and family doing what they love the most. The goal of this two-part shoot was to first capture their products in a simple way so they could use the imagery on their merchandise webpage to sell their product. The second goal was to showcase the t-shirts "in action" on models out doing what they'd do in their day-to-day lives.
Below is a selection of photos we created together.