Bar Virgile employees pride themselves on providing 3 key things to their customers: 1) a great vibe 2) top notch customer service and 3) high quality offerings. As an already successful pre-prohibition cocktail bar in Downtown Durham, NC, owner and co-owner/general manager Daniel Sartain didn't need a video to showcase what they do well because anyone who walks through the door will experience it first hand and spread the word for them. Daniel knows though that these days, everyone decides where they will go to eat or drink with their phones, so to stand out from the crowd by providing a quick option for returning and potential customers to watch a clip and get a peek into what they would experience by choosing Bar Virgile, the decision to create a video was obvious.
Daniel and I first sat down together to really dig into the story and driving factors of what makes Bar Virgile move. Hearing the intentionality behind each and every decision allowed me to really see the heart and soul of the place and showcase that in the final video. From there, we went to work shooting the interviews and capturing the place in action. The result was posted on Bar Virgile's social media and has received amazing feedback, generating a huge buzz [194 reactions, 48 shares, 22 comments and nearly 9k views], allowing this downtown landmark to stand out just a little more than its competition.